The huggable bunch at Greenpeace have given a thumbs up to Apple's announcement this week of a refreshed line of iPods that are much more environmentally friendly than past versions. In the same breath, the organization also took the chance to add to its recyclable Christmas wish list.
On Greenpeace's official blog, the organization patted Apple on the back by proclaiming "It's great to see Apple dropping toxic chemicals like PVC, BFRs and mercury in their latest products." As we reported in our live coverage from Apple's "Let's Rock" event, Jobs touted the new iPods as having arsenic-free glass, as well as being BFR-free, mercury-free, PVC-free, and "highly recyclable." Jobs announced last year that Apple was working towards boosting efforts in recycling by 2010.
In the same post, though, Greenpeace went on to point out that greener iPods aren't actually all that special, since companies like Nokia, Sony Ericsson, and Samsung have achieved this with small iPod-sized gadgets. "While these iPods may rock what would really shake up the computer industry is if Apple sticks to its promise and becomes the first company to make personal computers free of toxic PVC and BFR's."
In a surprisingly candid article posted to Apple's "Hot News" section last May, Steve Jobs outlined his company's plans for "A Greener Apple." Among the environmental manufacturing challenges that Jobs tackled in the piece, Jobs said that Apple plans to "completely eliminate the use of PVC and BFRs in its products," as well as eliminate the use of arsenic in all of its displays, by the end of 2008. We'll keep an eye out for new prose from Jobs, or criticism from Greenpeace, on whether these goals are met.Posted on