Peter Moore talks Dreamcast, life and death

Peter Moore, former head of the Xbox division at Microsoft and current president at EA Sports, got his start in the gaming industry with Sega and the ill-fated Dreamcast. A recent interview with the Guardian has shed some light onto Moore's time with the company, and the turmoil experienced during the Dreamcasts disappointingly short life span. HangZhou Night Net

"Dreamcast was a phenomenal 18 months of pain, heartache, euphoria," Moore explained. "We thought we had it, but then PlayStation came out, that infamous issue of Newsweek with the Emotion Engine on the cover… and of course, EA didn't publish which left a big hole, not only in sports but in other genres. We ended up that Christmas period not being able to get to where we needed to be—we weren't far short, we just couldn't get that critical mass."

"We had a tremendous 18 months," he continued. "Dreamcast was on fire—we really thought that we could do it. But then we had a target from Japan that said—and I can't remember the exact figures—but we had to make N hundreds of millions of dollars by the holiday season and shift N millions of units of hardware, otherwise we just couldn't sustain the business."

Moore went on to add the it was him who had to announce the death of the much beloved console. "Somehow I got to make that call (that the Dreamcast was finished), not the Japanese. I had to fire a lot of people, it was not a pleasant day."

Despite its relatively short time on the market, the Dreamcast developed quote a passionate following, so it's nice to see that the figurehead behind the console felt the same kind of enthusiasm for it. It's disappointing that Moore wasn't able to translate that kind of enthusiasm into greater success for the beloved system, but the Dreamcast remains a popular system even after it's death, with many games rapidly going up in value.

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